You are a Brand

Do you make your living selling your personality to the public? Putting your name and your words or art or performance out there? Then this website is for you.

Our thesis is that personalities are brands. And like any brand, personalities have equity value in their ability to motivate customers. This is the value that your agent sells, and your sports team, or tv station, or film studio or you-tube or radio company pays for.

Your "Personality Brand" is a portfolio of one, but your care and feeding of this brand make it valuable to others, and valuable to you on into the future.

Your brand must be fed and watered, just like in any business. If you were a potential new recruit surfing the Proctor and Gamble web site, here’s how you’d see your next job described:

“As marketers, our primary function is to grow the equity of our brand. We are entrusted with developing the strategies and detailed execution which will add real value. This is measured in terms of market share, consumer satisfaction and, of course, profit.”

“Brand equity” is just a fancy term for what the product’s reputation is worth in the minds of the target customer.” What do people think of when they hear the name “Tide” or “Starbucks” or “Nike”? Does it make them want to buy, or not? Can the company make a profit on a product with this reputation? These are the essential questions we really ask when we talk about “brand.”

And these are the essential questions you need to ask about yourself. How are you treating YOUR target customers?

As this blog continues, I'll try to show you how it's done.

Meanwhile, if you've got questions, add them to comments or email me: steve@customproductions.tv