Audience Strategy, Brand Marketing
And No "Content."
"Content" is a generic term that focuses us more on how we churn stuff out, rather than the effect it has on our audience.
Which is the opposite of what companies need to grow in the Entertainment Economy. In the quest for audience attention, what and how you communicate with your audience makes all the difference in whether or not your video works.
Custom consults on marketing strategy, audience development and video communication. Then we create and produce commercials, web-videos and long-form programs based on those strategies.
We specialize in working directly* with startups and mid-sized-to-large companies who want to use video to grow their brand. Clients include Breville, Saatva, ChefSteps.com, Anchor Brewing Company, Microsoft, Perfect Sense, HTC, Village Roadshow, Buena Vista Home Entertainment, Hearst Corp, CBS, ABC and more.
If you want to move beyond “content’ and create things your audience will love, drop us a line at firstname.lastname@example.org.
Some of our work:
Summer Stars Foundation
A look into the foundation's mission to teach underserved middle and high school kids success through the performing arts.
Breville "Joule Smart Oven"
Breville launched their new app-controlled oven this year. Produced with our partners at ChefSteps.com. Written by Steve Stockman and Britt Neufer, and directed by Steve.
Another new campaign for Saatva, the giant mattress delivery company. Produced by Custom Productions and directed by Steve Stockman along with Saatva's David Link.
Another new spot in the "Research" series for Saatva.
Saatva, the giant mattress delivery company, ventured into national video promotion this year with this three-spot campaign produced by Custom Productions and directed by Steve Stockman along with David Link of Wild Robot.
*There are no hard and fast rules, but since our process relies on building a strong partnership with your brand, we're not always great at accommodating the many layers of departments and mark-up that come with traditional outside ad agencies. In-house creative teams? No problem!
We created the strategy, look and feel of the Anchor Brewing Website, and created a series of "beer bios" for the brewery, including this one for the iconic Anchor Steam beer.